The magic of online creators IRL.
For the past 7 years I have had the privilege of being the sole designer and brand creative director for VidCon. Through the years I have created, expanded, and executed a visual identity that has developed a strong global brand presence. We pride ourselves on creating a magical experience where peoples love of online communities come to life in extremely inclusive and immersive events.
Global Impact.
Since 2017, VidCon has expanded our global footprint. Bringing experiences to Anaheim, London, Amsterdam, Melbourne, Singapore, and Abu Dhabi. Being the leader in online creator focused real life events, we are always excited to expand our global reach.
2020 Rebrand.
With our global event portfolio expanding and our digital event impact increasing, we thought it time to take a holistic top down look at our brand. We wanted a new brand voice and visual identity to represent the diversity and inclusivity of our growing brand expression. Without abandoning our iconic brand roots, we evolved our aesthetic into something more bold, timeless, colorful and sturdy. We may have some new clothes, but we are still that cool older sibling that introduced and connected you to some of your deepest loves. The world changes and we change with it while remaining a thoughtful Industry leader.
